Just over a year ago, the carmaker presented the Mercedes-Maybach G50, with a limited run of just 99 vehicles. In the past couple of years, Mercedes has unveiled attention-grabbing limited-edition Maybach derivatives, helping drive home the Stuttgart-based manufacturer’s luxury standing even as most of its customers drive an A-Class compact or C-Class sedan. An earlier try in 2001 was dropped following almost a decade of losses. That version, currently priced at $168,600, is the company’s second effort to revive the 1930s-era name in a challenge to BMW AG’s Rolls-Royce brand. Buyers in the country have snapped up more than 60 percent of the 25,000 Maybach sedans that Mercedes has sold since rolling out the model in 2015. Putting a Maybach crossover into Chinese showrooms would tap into a ready audience for the nameplate. Mercedes declined to outline any plans for a battery vehicle for the Maybach sub-brand. The concept being shown in Beijing features an electric drive with a 200-mile (320-kilometer) range. The crossover would add to Mercedes’s growing line of lucrative top-end vehicles, such as this year’s gas-guzzling AMG GT four-door coupe, as the world’s biggest luxury-car maker seeks revenue to finance its expensive shift to battery technology. It’s “a totally new archetype, of a kind never seen before,” Gorden Wagener, chief design officer at Mercedes parent Daimler AG, said in a statement Tuesday in advance of the Beijing International Automotive Exhibition. car brand Bentley, whose $229,000 Bentayga is part of a money-spinning trend for high-seated models that’s prompted even Ferrari and Rolls-Royce to add sport-utility vehicles to their line-ups.
The car would help Mercedes catch up to Volkswagen AG’s U.K.
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